Experience

Download a PDF version of my resume

Strategy experience

Cascade Public Media | Seattle, WA
Audience engagement analyst, June 2017-Present
• Generate weekly, monthly and quarterly performance reports to inform content, marketing, and revenue-generation strategy
• Utilize visualization tools to automate insights and share analysis that encourages innovation and action
• Evaluate organization tactics and make strategic recommendations based on qualitative and quantitative audience engagement data

Reynolds Journalism Institute | Columbia, MO
Investment committee member, May 2017-Present
• Provide input and recommendations on investment opportunities
• Research emerging media companies and vet organizations of interest when needed

ONA Seattle | Seattle, WA
Co-organizer, May 2017-Present
• Work with group of four organizers to plan and promote local digital media events
• Support and assist with co-sponsored journalism events

LION Digital Media | Seattle, WA
Publisher Relations Manager, August 2016-April 2017
• Consulted with 160+ publishing groups on digital ad revenue strategies
• Negotiated partnerships for high-impact, high-yield ad network with top-tier publishers
• Wrote internal competitive analysis and market research reports
• Developed publisher marketing materials and training programs

Associated Press | Columbia, MO
Development consultant, August-December 2015
• Developed 40-page business plan based on user-centered approach
• Delivered findings to vice president of business development for 2016 use
Product consultant, February-May 2015
• Researched and developed AP Insights concept using 30 customer interviews
• Designed and implemented two user experiments to validate offering

Allen Angel Capital Fund | Columbia, MO
Investment analyst, August-December 2015
• Worked with student-run angel group to manage fund of $700,000
• Performed pre-screening and due diligence on startup companies

Veterans United | Columbia, MO
Business consultant, January-May 2015
• Interviewed and tested products on 100 customers with MBA team
• Won trip to Lean Startup Conference and company implemented idea

Journalism experience

The Columbia Missourian | Columbia, MO
Community outreach team member, January 2016-present
• Wrote and optimized social media posts based on Google Analytics data
• Invited audience engagement through reader-driven “From Readers” section

The Women in Engineering Center | Columbia, MO
Editorial assistant, March 2015-present
• Developed promotion strategy for newly-established center
• Managed Facebook and Twitter pages, doubling Twitter followers in 90 days

The Kansas City Star | Kansas City, MO
Digital news intern, June-August 2015
• Managed social media for audience of more than 200,000 followers on Facebook, Twitter, Pinterest and Instagram
• Filmed and edited 15 high-quality news videos entirely on an iPhone 6
• Posted and aggregated content for kansascity.com using NewsGate and Content Studio CMS
• Monitored website analytics and moved homepage content to optimize engagement
• Published text and app alerts in breaking news situations while simultaneously updating wire content for website

Online News Association Mizzou | Columbia, MO
President, May 2014-present
• Led executive board to plan 6 digital media training events per semester
Social media coordinator, May 2014-2015
• Used Hootsuite to deliver daily social media content to audience of 2,000

La Curandera | Buenos Aires, Argentina
Multimedia and photography intern, August-December 2014
• Captured and published 100 photos and 5 videos for online culture magazine
• Wrote social media posts in Spanish, reaching up to 8,500 people

Missouri Business Alert | Columbia, MO
Multimedia and beat reporter, May-August 2014
• Wrote and curated 75 business and technology articles for online publication
• Implemented social media plan, increasing Twitter followers by 15 percent

University of Missouri | Columbia, MO
Journalism peer advisor, August 2013-May 2014
• Taught weekly Journalism and Communication seminar to 20 freshmen
• Led team to implement monthly journalism events for hall of 500 students

Silicon Prairie News | Columbia, MO
Student editor and contributor, August-December 2013
• Wrote 12 articles profiling area entrepreneurs for online tech publication
• Worked with partner to establish first branch of outlet in Columbia

Union Station Kansas City | Kansas City, MO
Strategic communication and event planning intern, May-August 2013
• Created Instagram, Vine and Eventbase app accounts for Maker Faire KC
• Managed team of five to provide social media coverage to 10,000 attendees

The Maneater | Columbia, MO
Staff writer, copy editor and graphic designer, July 2012-August 2013
• Produced 13 articles and page designs for student newspaper
• Edited more than 150 articles for AP style, grammar and content

Reach Out and Read Kansas City | Kansas City, MO
Strategic communication volunteer, December 2012-January 2013
• Digitized volunteer database using Google Calendar for non-profit
• Updated social media posts daily and designed promotional event flyers

Awards

Hack the Gender Gap honorable mention | October 2015 and April 2016
• Recognized for VR business and IOT app concepts at two separate all-women’s hackathons

Donald W. Reynolds Scholarship in Business Journalism | August 2014
• Awarded $5,000 scholarship for business journalism work

Freshman Honors College Scholarship | May 2013
• Named as one of three scholarship recipients at MU

Walter Williams Scholar | August 2012
• Recognized as one of the top 49 journalism freshmen at MU

Kansas High School Journalist of the Year
Runner-Up for National High School Journalist of the Year | Spring 2012
• Received state and national scholarships for 40-page portfolio submission

Education

University of Missouri May 2016
Bachelor of Journalism, emphasis in international convergence
Minor in Entrepreneurship
Certificates in Multicultural Studies and Honors
GPA: 3.9/4.0

Skills

  • Data analysis in Python, SQL, Microsoft Access and Excel
  • Report generation and data storytelling using Nielsen, TRAC Media, PRIME Lingo, Facebook Business Manager, Crowd Tangle, Salesforce, Marketing Cloud, Google Analytics and Google Data Studio
  • In-depth knowledge of ad tech space, platform functionality and ad revenue models for local journalism
  • Business development and strategic research for top tier media organizations
  • Design experience using Adobe Creative Suite
  • Proficiency using multimedia tools such as Final Cut Pro, Hootsuite, WordPress, NewsGate, Content Studio, DSLR cameras and Adobe Audition to produce high quality audio, video, social and written journalism
  • Basic coding using HTML and CSS

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