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Business experience

Cascade Public Media | Seattle, Washington
Audience Engagement Analyst, June 2017-Present
• Generate weekly, monthly and quarterly performance reports to inform content, marketing, and revenue-generation strategy
• Evaluate organization tactics and make strategic recommendations based on qualitative and quantitative audience engagement data

LION Digital Media | Seattle, Washington
Publisher Relations Manager, August 2016-April 2017
• Consulted with 160+ publishing groups on digital ad revenue strategies
• Negotiated partnerships for high-impact, high-yield ad network with top-tier publishers
• Wrote internal competitive analysis and market research reports
• Developed publisher marketing materials and training programs

Associated Press | Columbia, Missouri
Development consultant, August-December 2015
• Developed 40-page business plan based on user-centered approach
• Delivered findings to vice president of business development for 2016 use
Product consultant, February-May 2015
• Researched and developed AP Insights concept using 30 customer interviews
• Designed and implemented two user experiments to validate offering

Allen Angel Capital Fund | Columbia, Missouri
Investment analyst, August-December 2015
• Worked with student-run angel group to manage fund of $700,000
• Performed pre-screening and due diligence on startup companies

Veterans United | Columbia, Missouri
Business consultant, January-May 2015
• Interviewed and tested products on 100 customers with MBA team
• Won trip to Lean Startup Conference and company implemented idea

Journalism experience

The Columbia Missourian | Columbia, Missouri
Community outreach team member, January 2016-present
• Wrote and optimized social media posts based on Google Analytics data
• Invited audience engagement through reader-driven “From Readers” section

The Women in Engineering Center | Columbia, Missouri
Editorial assistant, March 2015-present
• Developed promotion strategy for newly-established center
• Managed Facebook and Twitter pages, doubling Twitter followers in 90 days

The Kansas City Star | Kansas City, Missouri
Digital news intern, June-August 2015
• Managed social media for audience of more than 200,000 followers on Facebook, Twitter, Pinterest and Instagram
• Filmed and edited 15 high-quality news videos entirely on an iPhone 6
• Posted and aggregated content for using NewsGate and Content Studio CMS
• Monitored website analytics and moved homepage content to optimize engagement
• Published text and app alerts in breaking news situations while simultaneously updating wire content for website

Online News Association Mizzou | Columbia, Missouri
President, May 2014-present
• Led executive board to plan 6 digital media training events per semester
Social media coordinator, May 2014-2015
• Used Hootsuite to deliver daily social media content to audience of 2,000

La Curandera | Buenos Aires, Argentina
Multimedia and photography intern, August-December 2014
• Captured and published 100 photos and 5 videos for online culture magazine
• Wrote social media posts in Spanish, reaching up to 8,500 people

Missouri Business Alert | Columbia, Missouri
Multimedia and beat reporter, May-August 2014
• Wrote and curated 75 business and technology articles for online publication
• Implemented social media plan, increasing Twitter followers by 15 percent

University of Missouri | Columbia, Missouri
Journalism peer advisor, August 2013-May 2014
• Taught weekly Journalism and Communication seminar to 20 freshmen
• Led team to implement monthly journalism events for hall of 500 students

Silicon Prairie News | Columbia, Missouri
Student editor and contributor, August-December 2013
• Wrote 12 articles profiling area entrepreneurs for online tech publication
• Worked with partner to establish first branch of outlet in Columbia

Union Station Kansas City | Kansas City, Missouri
Strategic communication and event planning intern, May-August 2013
• Created Instagram, Vine and Eventbase app accounts for Maker Faire KC
• Managed team of five to provide social media coverage to 10,000 attendees

The Maneater | Columbia, Missouri
Staff writer, copy editor and graphic designer, July 2012-August 2013
• Produced 13 articles and page designs for student newspaper
• Edited more than 150 articles for AP style, grammar and content

Reach Out and Read Kansas City | Kansas City, Missouri
Strategic communication volunteer, December 2012-January 2013
• Digitized volunteer database using Google Calendar for non-profit
• Updated social media posts daily and designed promotional event flyers


Hack the Gender Gap honorable mention | October 2015
• Awarded honorable mention out of 12 teams for virtual reality business concept in all-women’s Los Angeles hackathon

Donald W. Reynolds Scholarship in Business Journalism | August 2014
• Awarded $5,000 scholarship for business journalism work

Freshman Honors College Scholarship | May 2013
• Named as one of three scholarship recipients at MU

Walter Williams Scholar | August 2012
• Recognized as one of the top 49 journalism freshmen at MU

Kansas High School Journalist of the Year
Runner-Up for National High School Journalist of the Year | Spring 2012
• Received state and national scholarships for 40-page portfolio submission


University of Missouri May 2016
Bachelor of Journalism, emphasis in international convergence
Minor in Entrepreneurship
Certificates in Multicultural Studies and Honors
GPA: 3.9/4.0


Adobe Creative Suite
Final Cut Pro
Blogging, social media and Hootsuite
WordPress, NewsGate and Content Studio
DSLR cameras
Data analysis in Python, SQL, Microsoft Access and Excel
Microsoft Office
Conversational in Spanish

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