Building ad tech solutions that matter for publishers

Building ad tech solutions that matter for publishers

Today’s media industry often seems like a shadow of itself. A handful of national media organizations are profiting from a bump in subscribers. However, many more metro and community news publishers continue to suffer and close shop. While some media companies have created meaningful revenue streams, most local media organizations have been burned by the empty promise of digital advertising. Since 2007, total newspaper revenues have fallen by 45% and magazine revenues…

What I wanted to read this week, but didn’t

What I wanted to read this week, but didn’t

It’s the week before finals which means my coffee intake is high and my to-read list is growing longer by the day. At this point, I have an overwhelming amount of open browser tabs filled with articles I keep meaning to read. For me, winter break is a time for food and naps, but it also an opportunity to catch up on lots of reading. In the next week, I’ll be finishing…

Dinner with angels

Dinner with angels

It’s not every day that you get to sit in a room full of 60 movers and shakers, but on Tuesday I had the opportunity to do just that when I attended Centennial Investors‘ monthly meeting. Centennial Investors is Columbia’s foremost angel investing organization. The group was founded in 2006 as part of the city’s centennial celebration for the Columbia Chamber of Commerce. Since its founding, the organization has invested in…

Top takeaways from the Lean Startup Conference

Top takeaways from the Lean Startup Conference

Last week, I had the amazing opportunity to attend the Lean Startup Conference in San Francisco thanks to Veterans United! The conference is a gathering place for business thinkers interested in lean startup methodology. This year, more than 1,500 people travelled to see 101 speakers present at the conference. Here are some of my top takeaways from the conference: Here is a look at the presentations from the conference:

How I won a trip to the Lean Startup Conference

How I won a trip to the Lean Startup Conference

In a typical business competition, you might win seed money or some sort of medal. But, Diana Kander’s Intrapreneurship class at the University of Missouri isn’t your typical entrepreneurship competition. Last spring, a class of 20 MBA students and I (I was the first and last undergraduate the business school let into an MBA class) spent the semester completing business consulting work for Veterans United, a VA lending company based in…

Five tips for interviewing customers

Five tips for interviewing customers

When building a business, many people start with the logo. They’ll come up with a company name, design a logo, build a website and create social media pages. This is the fun part of creating a business. It’s easy to get caught up thinking about what the business could be instead of putting in hard work to ensure a business will actually succeed. The problem is that creating a business plan without first ensuring…

I’ll take my coffee black

I’ll take my coffee black

Today, my friend is selling her business for a profit, and she is counting on color science to convey the right mood. In a business world dominated by men, she has come to rely on subtle things to make her feel more powerful. Most days she wears black to evoke professionalism, power and strength. She avoids bright colors like oranges which convey youthfulness. For important meetings, she’ll wear purple for regality.…

Exploring the St. Louis startup scene

Exploring the St. Louis startup scene

Most media attention tends to focus on the entrepreneurial scenes of large areas such as Silicon Valley, but the Midwest has its fair share of successful startups as well. The Silicon Prairie, as the Midwest’s entrepreneurial environment is sometimes referred, is booming. I have written about Kansas City’s thriving startup culture in the past, but St. Louis is also cultivating a culture of innovation. Last week, I experienced St. Louis’…

What I learned from an all-women’s hackathon

What I learned from an all-women’s hackathon

Walking into a room full of people who don’t look like you can be a nerve-racking experience. It’s undeniable that we feel more comfortable in environments in which we see ourselves reflected. So when I asked one of the most successful female entrepreneurs I know if she ever feels intimidated being constantly surrounded by men in her field, I wasn’t completely surprised by her response. “All the time,” she told me.…