Hi, I’m Sarah Darby.
I am a journalist and business strategist exploring ways to help media companies utilize the best tools and technologies and increase their impact.
I am currently based in Seattle, working as a publisher relations manager at LION Digital Media. LION Digital Media’s unique LIONshare platform connects brands and agencies to digital advertising inventory on more than 10,000 local media websites.
I believe in the power of audiences. Through my work as a journalist, I have learned that it is not enough to publish a story and expect readers to find it. News organizations must put consumers first and think entrepreneurially in order to engage readers in the 21st century media environment.
To me, the future of media is a business opportunity waiting to happen. I approach industry problems with curiosity and diligence, and I strategically grow revenue and audiences for media organizations.