Hi, I’m Sarah Darby.

I am a media strategist and analyst exploring ways to help news organizations utilize the best tools and tactics to increase their impact.

I am currently based in Seattle, working as an Audience Engagement Analyst at Cascade Public Media. Cascade Public Media includes KCTS 9, Crosscut and Spark Public.

I believe in the power of audiences. Through my past work as a journalist, I have learned that it is not enough to publish a story and expect readers to find it. News organizations must put consumers first and think entrepreneurially in order to engage readers in the 21st century media environment.

To me, the future of media is a business opportunity waiting to happen. I approach industry problems with curiosity and diligence, and I strategically grow revenue and audiences for media organizations.

Photos by Emmitt Wright